Yearly Traffic Safety Analysis

253 CRASHES IN
ASHLAND, MA
2023

All metrics benchmarked against2022

In Ashland, total traffic crashes increased by 18.2% from 214 in 2022 to 253 in 2023. Despite the rise in overall incidents, the most notable year-over-year shift was a positive one: traffic fatalities dropped from one in the prior year to zero in the current year.

253

18.2%was 214

Total Crash Events

0

-100.0%was 1

Persons Killed

50

11.1%was 45

Persons Injured

9

50.0%was 6

Hit-and-Run Crashes

Note: "Persons Killed" (0) counts individual fatalities across all crash events. "Fatal" in the severity table below (0) counts crash events where at least one fatality occurred. A single crash can result in multiple fatalities. 9 crashes with unreported severity are not shown in the severity breakdown.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Aggregate counts from crash, person, and vehicle records

Trend Summary

The overall volume of crashes in Ashland trended upward in 2023, increasing by 18.2% from 214 to 253 incidents. This was accompanied by an 11.1% rise in total injuries, from 45 to 50. However, traffic fatalities were eliminated, dropping from one in 2022 to zero in 2023.

9

Hit-and-Run Crashes — 2023

50.0% vs prior (6)

Hit-and-run incidents increased in both count and as a proportion of total crashes. The number of hit-and-run crashes rose from 6 in 2022 to 9 in 2023. This represents an increase in the hit-and-run rate from 2.8% of all crashes in 2022 to 3.6% in 2023.

Vulnerable Road User Casualties

0

Pedestrians Killed

Prior: 00.0%

0

Cyclists Killed

Prior: 00.0%

0

Motorists Killed

Prior: 1-100.0%

1

Pedestrians Injured

Prior: 7-85.7%

2

Cyclists Injured

Prior: 0%

47

Motorists Injured

Prior: 3823.7%

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Mode classified from person records (driver/passenger → motorist; pedestrian; bicyclist → cyclist; in-line skater / unspecified → other)

When Crashes Happen

The timing of crashes shifted between the two periods. In 2023, the peak day for crashes was Thursday with 41 incidents, moving from a midweek peak on Tuesday and Wednesday (34 crashes each) in 2022. The peak hour also shifted later into the evening, from 3 p.m. (18 crashes) in 2022 to 7 p.m. (23 crashes) in 2023.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Crash date field aggregated by weekday

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Crash time field aggregated by hour (0-23)

Crash Severity Breakdown

While total crashes increased, the most severe outcomes improved as fatal crashes dropped from one in 2022 to zero in 2023. However, the number of crashes resulting in serious injuries more than doubled, increasing from 2 to 5 incidents. The proportion of crashes involving any injury remained stable, at 15.9% in 2022 and 16.2% in 2023.

Outcome by Severity (Crash Events)

Serious Injury5serious injury crashes2%
150.0%prior 2
Minor Injury23minor injury crashes9.1%
21.1%prior 19
Possible Injury13possible injury crashes5.1%
0.0%prior 13
No Injury203no injury crashes80.2%
18.7%prior 171

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · KABCO injury classification scale

Severity Distribution (Crash Events)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Most severe injury per crash record

Top Contributing Factors

A major shift occurred in reported contributing factors year-over-year. The count of crashes attributed to "Inattention" fell by 42%, from 50 incidents in 2022 to 29 in 2023. Concurrently, crashes with "No improper driving" as the primary factor increased by 284%, surging from 25 in 2022 to 96 in 2023, making it the most cited factor. As a result, "No improper driving" rose from the third-ranked factor (11.7% share) to the top-ranked factor (37.9% share).

Officer-Reported Primary Contributing Cause

No improper driving96 (37.9%)284.0%prior 25
Inattention29 (11.5%)-42.0%prior 50
Failed to yield right of way21 (8.3%)-27.6%prior 29
Followed too closely13 (5.1%)8.3%prior 12
Failure to keep in proper lane or running off road12 (4.7%)9.1%prior 11
Other improper action10 (4%)100.0%prior 5
Operating vehicle in erratic, reckless, careless, negligent or aggressive manner9 (3.6%)-18.2%prior 11
Distracted8 (3.2%)0.0%prior 8
Driving too fast for conditions8 (3.2%)33.3%prior 6
Swerving or avoiding due to wind, slippery surface, vehicle, object, vulnerable user in roadway6 (2.4%)20.0%prior 5

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Officer-reported primary contributory cause per crash

Road & Environmental Conditions

Crashes shifted into more adverse lighting conditions in 2023. The proportion of crashes in daylight fell from 70.6% to 57.7%, while the count of crashes on dark but lighted roadways grew by 81% from 43 to 78. Similarly, the count of crashes on wet roads increased by 44% from 32 to 46 incidents, representing a slightly higher share of total crashes (18.2% in 2023 vs. 15.0% in 2022).

Weather

Clear178 (70.6%)
2.9%prior 173
Rain30 (11.9%)
100.0%prior 15
Cloudy16 (6.3%)
100.0%prior 8
Snow9 (3.6%)
0.0%prior 9
Clear/Unknown4 (1.6%)
Cloudy/Rain3 (1.2%)
Snow/Blowing sand, snow3 (1.2%)
Rain/Cloudy2 (0.8%)
Other2 (0.8%)
Sleet, hail (freezing rain or drizzle)1 (0.4%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Weather condition at time of crash

Lighting

Daylight146 (57.7%)
-3.3%prior 151
Dark - lighted roadway78 (30.8%)
81.4%prior 43
Dawn9 (3.6%)
Dark - roadway not lighted9 (3.6%)
0.0%prior 9
Dusk9 (3.6%)
Other1 (0.4%)
Dark - unknown roadway lighting1 (0.4%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Lighting condition field

Road Surface

Dry190 (75.1%)
12.4%prior 169
Wet46 (18.2%)
43.8%prior 32
Snow14 (5.5%)
75.0%prior 8
Ice3 (1.2%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Road surface condition field

Vehicles & Demographics

Vehicle and person demographics showed some shifts between periods. Toyota (80 vehicles) and Ford (56 vehicles) remained the top two makes involved in crashes, with both seeing an increase in counts from the prior year. Honda (50 vehicles) replaced Chevrolet as the third most common make. Among persons involved, the 35-44 age group remained the largest cohort in both years, while the number of individuals aged 0-15 involved in crashes increased from 11 to 30.

Top Vehicle Makes (427 vehicles)

1
TOYOTA80 (18.7%)
21.2%prior 66
2
FORD56 (13.1%)
24.4%prior 45
3
HONDA50 (11.7%)
28.2%prior 39
4
NISSAN31 (7.3%)
47.6%prior 21
5
CHEVROLET21 (4.9%)
-47.5%prior 40
6
HYUNDAI20 (4.7%)
100.0%prior 10
7
JEEP18 (4.2%)
-14.3%prior 21
8
SUBARU15 (3.5%)
15.4%prior 13
9
KIA14 (3.3%)
55.6%prior 9
10
BMW10 (2.3%)
11.1%prior 9

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Vehicle unit records

24 persons with unknown or unrecorded age excluded from age chart.

Sex Distribution (458 persons with recorded sex)

Male251 (54.8%)
9.1%prior 230
Female207 (45.2%)
19.0%prior 174

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Person-level records linked to crash events

Speed Limit Zones

The distribution of crashes across speed zones changed in 2023. While the 35 mph zone remained the most common location for crashes in both years (112 in 2023 vs. 101 in 2022), crashes in 30 mph zones more than doubled from 25 to 52. Conversely, incidents in 25 mph zones decreased from 72 to 60. The single fatal crash in 2022 occurred in a 25 mph zone; there were no fatal crashes in 2023.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2023-01-01 to 2023-12-31 · Posted speed limit at crash location

Data Sources & Methodology

Primary Data Source

All crash data in this report is sourced from Massachusetts Crash Data (MassDOT CDV), accessed programmatically via the Arcgis_yearly Open Data API (SODA). This dataset contains official police-reported motor vehicle traffic crash records maintained by the reporting jurisdiction's law enforcement agency. Records are published to the open data portal by the municipality and are subject to the portal's terms of use.

Data Retrieval

  • Access method: Arcgis_yearly Open Data API (SoQL queries)
  • Data format: Structured JSON via REST API
  • Record types queried: Crash events, person records, and vehicle unit records
  • Date filter applied: 2023-01-01 through 2023-12-31
  • Report generated: June 21, 2026

Data Coverage

  • Reporting period: 2023-01-01 through 2023-12-31 (365 days)
  • Geographic scope: ASHLAND, MA
  • Total crash records analyzed: 253
  • Total persons involved: 499
  • Total vehicles involved: 427

Analytical Methodology

  • Severity classification: Uses the KABCO injury scale (K=Fatal, A=Incapacitating injury, B=Non-incapacitating injury, C=Possible injury, O=No injury/property damage only), the standard classification in U.S. Model Minimum Uniform Crash Criteria (MMUCC). Severity is assigned per crash event based on the most severe injury in that crash. A single fatal crash (K) may involve multiple fatalities; therefore the "Persons Killed" count in the headline KPIs may differ from the "Fatal" crash count in the severity breakdown.
  • Contributing factors: Reflect the officer-determined primary contributory cause recorded at the time of the crash report. These are preliminary determinations and may not reflect final investigation findings.
  • Hit-and-run classification: Based on the hit-and-run indicator field in the official crash report, as determined by the responding officer at the scene.
  • Temporal analysis: Day-of-week and hour-of-day distributions are computed from the crash date/time timestamp in each record.
  • Demographics: Age and sex distributions are drawn from person-level records linked to each crash event. A single crash may involve multiple persons.
  • Vehicle data: Make information is drawn from vehicle unit records linked to each crash event.
  • AI commentary: Narrative sections are generated by Google Gemini (large language model) based on the structured data. Commentary is descriptive, not predictive, and should not be interpreted as expert opinion.

Limitations & Disclaimers

  • Only crashes reported to and documented by law enforcement are included. Minor incidents, unreported crashes, and near-misses are not captured in this dataset.
  • Data reflects conditions at the time of the initial police report and may be subject to subsequent corrections, reclassifications, or supplements by the reporting agency.
  • Open data portal records may experience a publication lag - recently occurring crashes may not yet appear in the dataset at the time of report generation.
  • AI-generated commentary is produced by a large language model and is intended to highlight patterns in the data. It does not constitute legal, medical, or professional analysis.
  • Percentages are calculated from reported data and are subject to rounding.

Non-Affiliation Disclosure

This report is produced independently by ThatCarHitMe.com (Injuria.ai). It is not affiliated with, endorsed by, or produced in partnership with any law enforcement agency, municipal government, state department of transportation, or the National Highway Traffic Safety Administration (NHTSA). Data is sourced from publicly available government open data portals.

Data License

The underlying crash data is provided under the municipality's Open Data Terms of Use and is made available to the public for unrestricted use. This analysis and report is © 2026 Injuria.ai and may be cited with attribution using the suggested citation below.

Corrections & Feedback

If you believe any data in this report is inaccurate or have questions about our methodology, please contact: data@injuria.ai. We are committed to accuracy and will issue corrections promptly.

Suggested Citation

ThatCarHitMe.com (Injuria.ai). "ASHLAND, MA Crash Intelligence Report: 2023." Published June 21, 2026. Reporting period: 2023-01-01 to 2023-12-31. Data source: Massachusetts Crash Data (MassDOT CDV), Arcgis_yearly Open Data. Available at: https://thatcarhitme.com/crash-data/massachusetts/ashland/2023-annual-report

About the Publisher

ThatCarHitMe.com is a crash data intelligence platform developed by Injuria.ai, a legal technology company specializing in traffic safety analytics. We aggregate and analyze publicly available government crash data to produce structured intelligence reports for communities, researchers, journalists, and legal professionals. Our reports combine programmatic data retrieval from official open data portals with AI-assisted narrative analysis.

Questions about this report's data or methodology: data@injuria.ai

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Ashland, MA Crash Report — 2023 | ThatCarHitMe.com