Yearly Traffic Safety Analysis

220 CRASHES IN
ASHLAND, MA
2024

All metrics benchmarked against2023

Total crashes in Ashland decreased from 253 in 2023 to 220 in 2024, a 13% reduction. Despite this overall decline, the most notable change was a four-fold increase in pedestrian-involved crashes, which rose from 2 to 8 year-over-year. Consequently, the number of pedestrians injured increased from 1 to 8.

220

-13.0%was 253

Total Crash Events

0

Persons Killed

55

10.0%was 50

Persons Injured

12

33.3%was 9

Hit-and-Run Crashes

Note: "Persons Killed" (0) counts individual fatalities across all crash events. "Fatal" in the severity table below (0) counts crash events where at least one fatality occurred. A single crash can result in multiple fatalities. 6 crashes with unreported severity are not shown in the severity breakdown.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Aggregate counts from crash, person, and vehicle records

Trend Summary

While total crashes in Ashland decreased by 13% from 253 in the prior year to 220 in the current year, the number of people injured increased by 10%, from 50 to 55. The number of traffic fatalities remained unchanged at zero for both periods, indicating a stable trend for the most severe outcomes.

12

Hit-and-Run Crashes — 2024

33.3% vs prior (9)

Hit-and-run incidents increased in both absolute numbers and as a percentage of total crashes. The count of hit-and-run crashes rose from 9 in the prior year to 12 in the current year. This corresponds to an increase in the hit-and-run rate from 3.6% to 5.5% of all crashes.

Vulnerable Road User Casualties

0

Pedestrians Killed

Prior: 00.0%

0

Cyclists Killed

Prior: 00.0%

0

Motorists Killed

Prior: 00.0%

0

Other Killed

Prior: 00.0%

8

Pedestrians Injured

Prior: 1700.0%

3

Cyclists Injured

Prior: 250.0%

43

Motorists Injured

Prior: 47-8.5%

1

Other Injured

Prior: 0%

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Mode classified from person records (driver/passenger → motorist; pedestrian; bicyclist → cyclist; in-line skater / unspecified → other)

When Crashes Happen

The timing of crashes shifted year-over-year. The peak day for collisions moved from Thursday (41 crashes) in the prior period to Friday (40 crashes) in the current period. More notably, the peak hour for crashes shifted significantly earlier in the day, from 7 p.m. (23 crashes) in the prior year to the 4 p.m. afternoon commute hour (31 crashes) in the current year.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Crash date field aggregated by weekday

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Crash time field aggregated by hour (0-23)

Crash Severity Breakdown

There were no fatal crashes recorded in either period. However, the severity of non-fatal crashes increased, with the total number of people injured rising from 50 to 55. The proportion of crashes resulting in a minor injury rose from 9.1% to 13.6% of all crashes, and the share of serious injury crashes also increased slightly from 2.0% to 2.7%.

Outcome by Severity (Crash Events)

Serious Injury6serious injury crashes2.7%
20.0%prior 5
Minor Injury30minor injury crashes13.6%
30.4%prior 23
Possible Injury11possible injury crashes5%
-15.4%prior 13
No Injury167no injury crashes75.9%
-17.7%prior 203

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · KABCO injury classification scale

Severity Distribution (Crash Events)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Most severe injury per crash record

Top Contributing Factors

While "Inattention" remained a leading factor with a nearly stable count (29 vs. 28), crashes attributed to "Failed to yield right of way" increased by 33% in count, from 21 to 28 incidents. This elevated it to a tie with inattention as the top reported driver-related factor in the current period. Conversely, crashes involving "Followed too closely" saw a notable decrease in count from 13 to 6.

Officer-Reported Primary Contributing Cause

No improper driving67 (30.5%)-30.2%prior 96
Inattention28 (12.7%)-3.4%prior 29
Failed to yield right of way28 (12.7%)33.3%prior 21
Driving too fast for conditions10 (4.5%)25.0%prior 8
Failure to keep in proper lane or running off road8 (3.6%)-33.3%prior 12
Swerving or avoiding due to wind, slippery surface, vehicle, object, vulnerable user in roadway7 (3.2%)16.7%prior 6
Followed too closely6 (2.7%)-53.8%prior 13
Over-correcting/over-steering6 (2.7%)
Other improper action6 (2.7%)-40.0%prior 10
Distracted6 (2.7%)-25.0%prior 8

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Officer-reported primary contributory cause per crash

Road & Environmental Conditions

Crashes in the current period were more concentrated in favorable conditions compared to the prior year. The share of collisions occurring in daylight increased from 57.7% to 72.3% of all incidents. Similarly, crashes on dry road surfaces rose from a 75.1% share to 78.6%, while those in clear weather increased from a 70.4% share to 78.2%.

Weather

Clear172 (78.2%)
-3.4%prior 178
Rain17 (7.7%)
-43.3%prior 30
Snow15 (6.8%)
66.7%prior 9
Cloudy/Rain3 (1.4%)
Cloudy3 (1.4%)
-81.3%prior 16
Clear/Unknown2 (0.9%)
Sleet, hail (freezing rain or drizzle)2 (0.9%)
Sleet, hail (freezing rain or drizzle)/Snow1 (0.5%)
Clear/Other1 (0.5%)
Clear/Clear1 (0.5%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Weather condition at time of crash

Lighting

Daylight159 (72.3%)
8.9%prior 146
Dark - lighted roadway38 (17.3%)
-51.3%prior 78
Dark - roadway not lighted12 (5.5%)
33.3%prior 9
Dusk8 (3.6%)
-11.1%prior 9
Dawn2 (0.9%)
-77.8%prior 9
Dark - unknown roadway lighting1 (0.5%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Lighting condition field

Road Surface

Dry173 (78.6%)
-8.9%prior 190
Wet28 (12.7%)
-39.1%prior 46
Snow14 (6.4%)
0.0%prior 14
Ice3 (1.4%)
Slush2 (0.9%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Road surface condition field

Vehicles & Demographics

The top three vehicle makes involved in crashes—Toyota, Ford, and Honda—remained the same across both periods, with Toyota-involved incidents increasing from 80 to 87. Analysis of person demographics shows a shift towards younger individuals; the proportion of people aged 16-25 involved in crashes increased from 17.6% of the total in the prior year to 24.3% in the current year.

Top Vehicle Makes (380 vehicles)

1
TOYOTA87 (22.9%)
8.8%prior 80
2
FORD50 (13.2%)
-10.7%prior 56
3
HONDA40 (10.5%)
-20.0%prior 50
4
NISSAN23 (6.1%)
-25.8%prior 31
5
CHEVROLET22 (5.8%)
4.8%prior 21
6
SUBARU18 (4.7%)
20.0%prior 15
7
GMC13 (3.4%)
85.7%prior 7
8
MAZDA12 (3.2%)
140.0%prior 5
9
JEEP10 (2.6%)
-44.4%prior 18
10
HYUNDAI9 (2.4%)
-55.0%prior 20

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Vehicle unit records

24 persons with unknown or unrecorded age excluded from age chart.

Sex Distribution (425 persons with recorded sex)

Male248 (58.4%)
-1.2%prior 251
Female177 (41.6%)
-14.5%prior 207

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Person-level records linked to crash events

Speed Limit Zones

A shift occurred in the speed zones where crashes were most frequent. While the absolute number of crashes in 25 mph zones was unchanged at 60, their share of the total increased as collisions in higher speed zones declined. Crashes in 35 mph zones fell from 112 to 92, and those in 30 mph zones dropped from 52 to 39. There were no fatalities recorded in any speed zone in either year.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Posted speed limit at crash location

Data Sources & Methodology

Primary Data Source

All crash data in this report is sourced from Massachusetts Crash Data (MassDOT CDV), accessed programmatically via the Arcgis_yearly Open Data API (SODA). This dataset contains official police-reported motor vehicle traffic crash records maintained by the reporting jurisdiction's law enforcement agency. Records are published to the open data portal by the municipality and are subject to the portal's terms of use.

Data Retrieval

  • Access method: Arcgis_yearly Open Data API (SoQL queries)
  • Data format: Structured JSON via REST API
  • Record types queried: Crash events, person records, and vehicle unit records
  • Date filter applied: 2024-01-01 through 2024-12-31
  • Report generated: June 21, 2026

Data Coverage

  • Reporting period: 2024-01-01 through 2024-12-31 (366 days)
  • Geographic scope: ASHLAND, MA
  • Total crash records analyzed: 220
  • Total persons involved: 457
  • Total vehicles involved: 380

Analytical Methodology

  • Severity classification: Uses the KABCO injury scale (K=Fatal, A=Incapacitating injury, B=Non-incapacitating injury, C=Possible injury, O=No injury/property damage only), the standard classification in U.S. Model Minimum Uniform Crash Criteria (MMUCC). Severity is assigned per crash event based on the most severe injury in that crash. A single fatal crash (K) may involve multiple fatalities; therefore the "Persons Killed" count in the headline KPIs may differ from the "Fatal" crash count in the severity breakdown.
  • Contributing factors: Reflect the officer-determined primary contributory cause recorded at the time of the crash report. These are preliminary determinations and may not reflect final investigation findings.
  • Hit-and-run classification: Based on the hit-and-run indicator field in the official crash report, as determined by the responding officer at the scene.
  • Temporal analysis: Day-of-week and hour-of-day distributions are computed from the crash date/time timestamp in each record.
  • Demographics: Age and sex distributions are drawn from person-level records linked to each crash event. A single crash may involve multiple persons.
  • Vehicle data: Make information is drawn from vehicle unit records linked to each crash event.
  • AI commentary: Narrative sections are generated by Google Gemini (large language model) based on the structured data. Commentary is descriptive, not predictive, and should not be interpreted as expert opinion.

Limitations & Disclaimers

  • Only crashes reported to and documented by law enforcement are included. Minor incidents, unreported crashes, and near-misses are not captured in this dataset.
  • Data reflects conditions at the time of the initial police report and may be subject to subsequent corrections, reclassifications, or supplements by the reporting agency.
  • Open data portal records may experience a publication lag - recently occurring crashes may not yet appear in the dataset at the time of report generation.
  • AI-generated commentary is produced by a large language model and is intended to highlight patterns in the data. It does not constitute legal, medical, or professional analysis.
  • Percentages are calculated from reported data and are subject to rounding.

Non-Affiliation Disclosure

This report is produced independently by ThatCarHitMe.com (Injuria.ai). It is not affiliated with, endorsed by, or produced in partnership with any law enforcement agency, municipal government, state department of transportation, or the National Highway Traffic Safety Administration (NHTSA). Data is sourced from publicly available government open data portals.

Data License

The underlying crash data is provided under the municipality's Open Data Terms of Use and is made available to the public for unrestricted use. This analysis and report is © 2026 Injuria.ai and may be cited with attribution using the suggested citation below.

Corrections & Feedback

If you believe any data in this report is inaccurate or have questions about our methodology, please contact: data@injuria.ai. We are committed to accuracy and will issue corrections promptly.

Suggested Citation

ThatCarHitMe.com (Injuria.ai). "ASHLAND, MA Crash Intelligence Report: 2024." Published June 21, 2026. Reporting period: 2024-01-01 to 2024-12-31. Data source: Massachusetts Crash Data (MassDOT CDV), Arcgis_yearly Open Data. Available at: https://thatcarhitme.com/crash-data/massachusetts/ashland/2024-annual-report

About the Publisher

ThatCarHitMe.com is a crash data intelligence platform developed by Injuria.ai, a legal technology company specializing in traffic safety analytics. We aggregate and analyze publicly available government crash data to produce structured intelligence reports for communities, researchers, journalists, and legal professionals. Our reports combine programmatic data retrieval from official open data portals with AI-assisted narrative analysis.

Questions about this report's data or methodology: data@injuria.ai

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Ashland, MA Crash Report — 2024 | ThatCarHitMe.com