Yearly Traffic Safety Analysis

6 CRASHES IN
NEW MARLBOROUGH, MA
2024

All metrics benchmarked against2023

In New Marlborough, total traffic crashes decreased from 7 in 2023 to 6 in 2024, a 14.3% reduction. While fatalities remained at zero in both periods, the most significant year-over-year change was the number of injuries, which fell by 75% from 4 to 1. This corresponded with a shift in crash severity, as the single serious injury crash from the prior year was not repeated in the current period.

6

-14.3%was 7

Total Crash Events

0

Persons Killed

1

-75.0%was 4

Persons Injured

0

Fatal Crash Events

Note: "Persons Killed" (0) counts individual fatalities across all crash events. "Fatal" in the severity table below (0) counts crash events where at least one fatality occurred. A single crash can result in multiple fatalities.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Aggregate counts from crash, person, and vehicle records

Trend Summary

Overall, New Marlborough saw a downward trend in traffic incidents when comparing 2024 to the prior year. Total crashes declined by 14.3%, from 7 incidents to 6. The number of people injured in these crashes also saw a substantial decrease of 75%, dropping from 4 injuries in 2023 to 1 in 2024.

Vulnerable Road User Casualties

0

Motorists Killed

Prior: 00.0%

1

Motorists Injured

Prior: 4-75.0%

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Mode classified from person records (driver/passenger → motorist; pedestrian; bicyclist → cyclist; in-line skater / unspecified → other)

When Crashes Happen

Temporal crash patterns shifted between the two periods. In 2023, crashes peaked midweek on Tuesday and Thursday (2 crashes each), while in 2024, Sunday was the most frequent day for incidents with 2 crashes. The concentration of crashes by time of day also changed; the prior year saw a distinct peak at 2 p.m. with 3 crashes, whereas the current year's incidents were distributed more evenly with no single hour having more than one crash.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Crash date field aggregated by weekday

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Crash time field aggregated by hour (0-23)

Crash Severity Breakdown

Crash severity decreased significantly year-over-year, with the number of fatal crashes remaining at zero in both periods. The proportion of crashes involving any injury fell from 57.1% in 2023 to just 16.7% in 2024. The prior year included one serious injury crash (14.3% of its total), a category that did not appear in the current year's data, which only recorded one minor injury.

Outcome by Severity (Crash Events)

Minor Injury1minor injury crashes16.7%
-66.7%prior 3
No Injury5no injury crashes83.3%
66.7%prior 3

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · KABCO injury classification scale

Severity Distribution (Crash Events)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Most severe injury per crash record

Top Contributing Factors

The profile of contributing factors shifted notably between the two periods. In 2024, the leading factor was "No improper driving," which was cited in 4 crashes (66.7% share), a 100% increase in count from the 2 instances in 2023. Conversely, factors related to driver behavior that were present in the prior year, such as "Failure to keep in proper lane" (2 crashes) and "Driving too fast for conditions" (1 crash), were not recorded in the current year's data. A medical-related factor, "History heart/epilepsy/fainting," was cited in one crash in 2024.

Officer-Reported Primary Contributing Cause

No improper driving4 (66.7%)
History heart/epilepsy/fainting1 (16.7%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Officer-reported primary contributory cause per crash

Road & Environmental Conditions

There was a notable shift in road surface conditions associated with crashes. In 2023, 71.4% of incidents occurred on non-dry surfaces like wet, snow, or sand, while in 2024, this figure dropped to 33.3% (snow only). The proportion of crashes happening in daylight was consistent, with 5 incidents in both years. Crashes attributed to snowy weather conditions were recorded in 2024 (2 crashes), whereas crashes in rainy conditions were unique to 2023 (2 crashes).

Weather

Clear3 (50.0%)
Snow2 (33.3%)
Cloudy1 (16.7%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Weather condition at time of crash

Lighting

Daylight5 (83.3%)
0.0%prior 5
Dark - roadway not lighted1 (16.7%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Lighting condition field

Road Surface

Dry4 (66.7%)
Snow2 (33.3%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Road surface condition field

Vehicles & Demographics

Top Vehicle Makes (6 vehicles)

1
NISSAN2 (33.3%)
2
TOYOTA2 (33.3%)
3
GMC1 (16.7%)
4
HONDA1 (16.7%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Vehicle unit records

Sex Distribution (6 persons with recorded sex)

Male4 (66.7%)
33.3%prior 3
Female2 (33.3%)
-50.0%prior 4

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Person-level records linked to crash events

Speed Limit Zones

The distribution of crashes across different speed zones changed between the two periods. In 2023, a majority of crashes (4 of 7) occurred in 25 mph zones. In contrast, 2024 saw a shift towards slightly higher speed zones, with the largest number of incidents (3 of 6) happening in 30 mph zones. Furthermore, one crash was recorded in a 40 mph zone in 2024, a speed limit category that had no crashes in the prior year's data. There were no fatal crashes in any speed zone during either period.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Posted speed limit at crash location

Data Sources & Methodology

Primary Data Source

All crash data in this report is sourced from Massachusetts Crash Data (MassDOT CDV), accessed programmatically via the Arcgis_yearly Open Data API (SODA). This dataset contains official police-reported motor vehicle traffic crash records maintained by the reporting jurisdiction's law enforcement agency. Records are published to the open data portal by the municipality and are subject to the portal's terms of use.

Data Retrieval

  • Access method: Arcgis_yearly Open Data API (SoQL queries)
  • Data format: Structured JSON via REST API
  • Record types queried: Crash events, person records, and vehicle unit records
  • Date filter applied: 2024-01-01 through 2024-12-31
  • Report generated: June 21, 2026

Data Coverage

  • Reporting period: 2024-01-01 through 2024-12-31 (366 days)
  • Geographic scope: NEW MARLBOROUGH, MA
  • Total crash records analyzed: 6
  • Total persons involved: 6
  • Total vehicles involved: 6

Analytical Methodology

  • Severity classification: Uses the KABCO injury scale (K=Fatal, A=Incapacitating injury, B=Non-incapacitating injury, C=Possible injury, O=No injury/property damage only), the standard classification in U.S. Model Minimum Uniform Crash Criteria (MMUCC). Severity is assigned per crash event based on the most severe injury in that crash. A single fatal crash (K) may involve multiple fatalities; therefore the "Persons Killed" count in the headline KPIs may differ from the "Fatal" crash count in the severity breakdown.
  • Contributing factors: Reflect the officer-determined primary contributory cause recorded at the time of the crash report. These are preliminary determinations and may not reflect final investigation findings.
  • Hit-and-run classification: Based on the hit-and-run indicator field in the official crash report, as determined by the responding officer at the scene.
  • Temporal analysis: Day-of-week and hour-of-day distributions are computed from the crash date/time timestamp in each record.
  • Demographics: Age and sex distributions are drawn from person-level records linked to each crash event. A single crash may involve multiple persons.
  • Vehicle data: Make information is drawn from vehicle unit records linked to each crash event.
  • AI commentary: Narrative sections are generated by Google Gemini (large language model) based on the structured data. Commentary is descriptive, not predictive, and should not be interpreted as expert opinion.

Limitations & Disclaimers

  • Only crashes reported to and documented by law enforcement are included. Minor incidents, unreported crashes, and near-misses are not captured in this dataset.
  • Data reflects conditions at the time of the initial police report and may be subject to subsequent corrections, reclassifications, or supplements by the reporting agency.
  • Open data portal records may experience a publication lag - recently occurring crashes may not yet appear in the dataset at the time of report generation.
  • AI-generated commentary is produced by a large language model and is intended to highlight patterns in the data. It does not constitute legal, medical, or professional analysis.
  • Percentages are calculated from reported data and are subject to rounding.

Non-Affiliation Disclosure

This report is produced independently by ThatCarHitMe.com (Injuria.ai). It is not affiliated with, endorsed by, or produced in partnership with any law enforcement agency, municipal government, state department of transportation, or the National Highway Traffic Safety Administration (NHTSA). Data is sourced from publicly available government open data portals.

Data License

The underlying crash data is provided under the municipality's Open Data Terms of Use and is made available to the public for unrestricted use. This analysis and report is © 2026 Injuria.ai and may be cited with attribution using the suggested citation below.

Corrections & Feedback

If you believe any data in this report is inaccurate or have questions about our methodology, please contact: data@injuria.ai. We are committed to accuracy and will issue corrections promptly.

Suggested Citation

ThatCarHitMe.com (Injuria.ai). "NEW MARLBOROUGH, MA Crash Intelligence Report: 2024." Published June 21, 2026. Reporting period: 2024-01-01 to 2024-12-31. Data source: Massachusetts Crash Data (MassDOT CDV), Arcgis_yearly Open Data. Available at: https://thatcarhitme.com/crash-data/massachusetts/new-marlborough/2024-annual-report

About the Publisher

ThatCarHitMe.com is a crash data intelligence platform developed by Injuria.ai, a legal technology company specializing in traffic safety analytics. We aggregate and analyze publicly available government crash data to produce structured intelligence reports for communities, researchers, journalists, and legal professionals. Our reports combine programmatic data retrieval from official open data portals with AI-assisted narrative analysis.

Questions about this report's data or methodology: data@injuria.ai

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New Marlborough, MA Crash Report — 2024 | ThatCarHitMe.com