Monthly Traffic Safety Analysis

50 CRASHES IN
NORTH ATTLEBOROUGH, MA
JANUARY 2024

All metrics benchmarked againstJanuary 2023

In January 2024, NORTH ATTLEBOROUGH experienced 50 crashes, an increase from the 43 crashes reported in January 2023, representing a 16.3% rise in total crashes year-over-year. A notable shift was the 200% increase in speeding-related crashes, rising from 3 in the prior year to 9 in the current period. Despite the increase in total crashes, total injuries decreased by 15.4%.

50

16.3%was 43

Total Crash Events

0

Persons Killed

11

-15.4%was 13

Persons Injured

1

-75.0%was 4

Hit-and-Run Crashes

Note: "Persons Killed" (0) counts individual fatalities across all crash events. "Fatal" in the severity table below (0) counts crash events where at least one fatality occurred. A single crash can result in multiple fatalities.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Aggregate counts from crash, person, and vehicle records

Trend Summary

Overall, crash incidents in NORTH ATTLEBOROUGH showed an upward trend, with total crashes increasing by 16.3% from 43 in January 2023 to 50 in January 2024. Despite this rise in crash volume, the number of total injuries decreased by 15.4%, from 13 to 11. Fatalities remained at zero in both periods.

1

Hit-and-Run Crashes — January 2024

-75.0% vs prior (4)

The number of hit-and-run crashes decreased significantly from 4 incidents in January 2023 to 1 incident in January 2024. This reduction is reflected in the hit-and-run rate, which dropped from 9.3% of total crashes in the prior period to 2% in the current period, indicating a positive downward trend.

Vulnerable Road User Casualties

0

Motorists Killed

Prior: 00.0%

11

Motorists Injured

Prior: 12-8.3%

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Mode classified from person records (driver/passenger → motorist; pedestrian; bicyclist → cyclist; in-line skater / unspecified → other)

When Crashes Happen

The peak day for crashes shifted from Friday with 9 incidents in January 2023 to Tuesday with 10 incidents in January 2024. Similarly, the peak hour changed from 1 PM with 5 crashes in the prior period to 2 PM with 7 crashes in the current period, indicating a slight shift in the busiest crash times.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Crash date field aggregated by weekday

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Crash time field aggregated by hour (0-23)

Crash Severity Breakdown

Fatal crashes remained at zero in both January 2024 and January 2023. While total injuries decreased from 13 to 11, there was a notable shift in injury severity distribution. Minor injury crashes (severity B) increased from 3 to 8, while possible injury crashes (severity C) decreased from 7 to 2.

Outcome by Severity (Crash Events)

Minor Injury8minor injury crashes16%
166.7%prior 3
Possible Injury2possible injury crashes4%
-71.4%prior 7
No Injury40no injury crashes80%
29.0%prior 31

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · KABCO injury classification scale

Severity Distribution (Crash Events)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Most severe injury per crash record

Top Contributing Factors

Among contributing factors, 'Driving too fast for conditions' saw a substantial increase, rising from 2 crashes in January 2023 to 9 crashes in January 2024, a 350% increase in count. Conversely, 'No improper driving' decreased from 13 to 9 crashes, and 'Failed to yield right of way' dropped from 5 to 2 crashes. 'Inattention' and 'Followed too closely' both saw slight increases, from 7 to 9 and 7 to 8 crashes respectively.

Officer-Reported Primary Contributing Cause

Driving too fast for conditions9 (18%)
No improper driving9 (18%)-30.8%prior 13
Inattention9 (18%)28.6%prior 7
Followed too closely8 (16%)14.3%prior 7
Other improper action2 (4%)
Failed to yield right of way2 (4%)-60.0%prior 5
Failure to keep in proper lane or running off road2 (4%)
Distracted2 (4%)
Over-correcting/over-steering1 (2%)
Operating defective equipment1 (2%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Officer-reported primary contributory cause per crash

Road & Environmental Conditions

The proportion of crashes occurring in adverse weather conditions increased notably, with 24 crashes in January 2024 compared to 11 in January 2023. This is reflected in a rise in crashes during snowy conditions, from 2 to 11. Conversely, crashes on wet road surfaces decreased from 23 to 12, even as overall adverse road conditions remained a significant factor.

Weather

Clear17 (34.0%)
13.3%prior 15
Snow11 (22.0%)
Rain7 (14.0%)
16.7%prior 6
Clear/Clear4 (8.0%)
Cloudy3 (6.0%)
-57.1%prior 7
Cloudy/Snow1 (2.0%)
Clear/Cloudy1 (2.0%)
Rain/Snow1 (2.0%)
Sleet, hail (freezing rain or drizzle)1 (2.0%)
Snow/Rain1 (2.0%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Weather condition at time of crash

Lighting

Daylight30 (60.0%)
36.4%prior 22
Dark - lighted roadway9 (18.0%)
-25.0%prior 12
Dark - roadway not lighted6 (12.0%)
-14.3%prior 7
Dawn3 (6.0%)
Dark - unknown roadway lighting1 (2.0%)
Dusk1 (2.0%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Lighting condition field

Road Surface

Dry22 (44.0%)
37.5%prior 16
Wet12 (24.0%)
-47.8%prior 23
Snow9 (18.0%)
Slush4 (8.0%)
Ice2 (4.0%)
Water (standing, moving)1 (2.0%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Road surface condition field

Vehicles & Demographics

The total number of vehicles involved in crashes increased by 25% from 76 in January 2023 to 95 in January 2024. Toyota remained the most frequently involved make with 17 vehicles in both periods, while Ford saw a significant increase from 4 to 12 vehicles. Regarding persons involved, the 16-20 age group saw a rise from 10 to 16 individuals, and the 65+ age group increased from 5 to 9 individuals.

Top Vehicle Makes (95 vehicles)

1
TOYOTA17 (17.9%)
0.0%prior 17
2
FORD12 (12.6%)
3
CHEVROLET10 (10.5%)
25.0%prior 8
4
NISSAN9 (9.5%)
5
MAZDA5 (5.3%)
6
SUBARU5 (5.3%)
7
HONDA5 (5.3%)
-50.0%prior 10
8
BMW4 (4.2%)
9
ACURA3 (3.2%)
10
HYUNDAI3 (3.2%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Vehicle unit records

3 persons with unknown or unrecorded age excluded from age chart.

Sex Distribution (100 persons with recorded sex)

Male62 (62.0%)
6.9%prior 58
Female38 (38.0%)
35.7%prior 28

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Person-level records linked to crash events

Speed Limit Zones

Crashes occurring in 30 mph zones increased from 13 in January 2023 to 18 in January 2024. There was also a notable increase in crashes within 65 mph zones, rising from 10 to 17. All reported speed zones continued to have zero fatal crashes in both periods.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-01-31 · Posted speed limit at crash location

Data Sources & Methodology

Primary Data Source

All crash data in this report is sourced from Massachusetts Crash Data (MassDOT CDV), accessed programmatically via the Arcgis_yearly Open Data API (SODA). This dataset contains official police-reported motor vehicle traffic crash records maintained by the reporting jurisdiction's law enforcement agency. Records are published to the open data portal by the municipality and are subject to the portal's terms of use.

Data Retrieval

  • Access method: Arcgis_yearly Open Data API (SoQL queries)
  • Data format: Structured JSON via REST API
  • Record types queried: Crash events, person records, and vehicle unit records
  • Date filter applied: 2024-01-01 through 2024-01-31
  • Report generated: June 21, 2026

Data Coverage

  • Reporting period: 2024-01-01 through 2024-01-31 (31 days)
  • Geographic scope: NORTH ATTLEBOROUGH, MA
  • Total crash records analyzed: 50
  • Total persons involved: 114
  • Total vehicles involved: 95

Analytical Methodology

  • Severity classification: Uses the KABCO injury scale (K=Fatal, A=Incapacitating injury, B=Non-incapacitating injury, C=Possible injury, O=No injury/property damage only), the standard classification in U.S. Model Minimum Uniform Crash Criteria (MMUCC). Severity is assigned per crash event based on the most severe injury in that crash. A single fatal crash (K) may involve multiple fatalities; therefore the "Persons Killed" count in the headline KPIs may differ from the "Fatal" crash count in the severity breakdown.
  • Contributing factors: Reflect the officer-determined primary contributory cause recorded at the time of the crash report. These are preliminary determinations and may not reflect final investigation findings.
  • Hit-and-run classification: Based on the hit-and-run indicator field in the official crash report, as determined by the responding officer at the scene.
  • Temporal analysis: Day-of-week and hour-of-day distributions are computed from the crash date/time timestamp in each record.
  • Demographics: Age and sex distributions are drawn from person-level records linked to each crash event. A single crash may involve multiple persons.
  • Vehicle data: Make information is drawn from vehicle unit records linked to each crash event.
  • AI commentary: Narrative sections are generated by Google Gemini (large language model) based on the structured data. Commentary is descriptive, not predictive, and should not be interpreted as expert opinion.

Limitations & Disclaimers

  • Only crashes reported to and documented by law enforcement are included. Minor incidents, unreported crashes, and near-misses are not captured in this dataset.
  • Data reflects conditions at the time of the initial police report and may be subject to subsequent corrections, reclassifications, or supplements by the reporting agency.
  • Open data portal records may experience a publication lag - recently occurring crashes may not yet appear in the dataset at the time of report generation.
  • AI-generated commentary is produced by a large language model and is intended to highlight patterns in the data. It does not constitute legal, medical, or professional analysis.
  • Percentages are calculated from reported data and are subject to rounding.

Non-Affiliation Disclosure

This report is produced independently by ThatCarHitMe.com (Injuria.ai). It is not affiliated with, endorsed by, or produced in partnership with any law enforcement agency, municipal government, state department of transportation, or the National Highway Traffic Safety Administration (NHTSA). Data is sourced from publicly available government open data portals.

Data License

The underlying crash data is provided under the municipality's Open Data Terms of Use and is made available to the public for unrestricted use. This analysis and report is © 2026 Injuria.ai and may be cited with attribution using the suggested citation below.

Corrections & Feedback

If you believe any data in this report is inaccurate or have questions about our methodology, please contact: data@injuria.ai. We are committed to accuracy and will issue corrections promptly.

Suggested Citation

ThatCarHitMe.com (Injuria.ai). "NORTH ATTLEBOROUGH, MA Crash Intelligence Report: January 2024." Published June 21, 2026. Reporting period: 2024-01-01 to 2024-01-31. Data source: Massachusetts Crash Data (MassDOT CDV), Arcgis_yearly Open Data. Available at: https://thatcarhitme.com/crash-data/massachusetts/north-attleborough/january-2024-report

About the Publisher

ThatCarHitMe.com is a crash data intelligence platform developed by Injuria.ai, a legal technology company specializing in traffic safety analytics. We aggregate and analyze publicly available government crash data to produce structured intelligence reports for communities, researchers, journalists, and legal professionals. Our reports combine programmatic data retrieval from official open data portals with AI-assisted narrative analysis.

Questions about this report's data or methodology: data@injuria.ai

ThatCarHitMe.com · An Injuria.ai Company

North Attleborough, MA Crash Report — January 2024 | ThatCarHitMe.com