Yearly Traffic Safety Analysis

274 CRASHES IN
PEMBROKE, MA
2024

All metrics benchmarked against2023

In 2024, Pembroke recorded 274 total traffic crashes, a 5.2% decrease from the 289 crashes reported in 2023. While the overall crash volume declined, the most significant year-over-year change was the occurrence of one fatal crash in 2024, whereas none were recorded in the prior year.

274

-5.2%was 289

Total Crash Events

1

Persons Killed

101

-1.0%was 102

Persons Injured

10

Hit-and-Run Crashes

Note: "Persons Killed" (1) counts individual fatalities across all crash events. "Fatal" in the severity table below (1) counts crash events where at least one fatality occurred. A single crash can result in multiple fatalities. 9 crashes with unreported severity are not shown in the severity breakdown.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Aggregate counts from crash, person, and vehicle records

Trend Summary

Overall traffic crash incidents in Pembroke saw a modest year-over-year decline. The total number of crashes decreased by 5.2%, from 289 in 2023 to 274 in 2024. Despite this decrease in total crashes, the number of people injured remained nearly constant with 101 injuries in 2024 compared to 102 in the prior year, while one fatality was recorded in 2024 against zero in 2023.

10

Hit-and-Run Crashes — 2024

0.0% vs prior (10)

The number of hit-and-run incidents remained stable year-over-year, with exactly 10 crashes reported in both 2024 and 2023. The hit-and-run rate, calculated as a percentage of total crashes, saw a negligible increase from 3.5% in 2023 to 3.6% in 2024. This slight rate increase is a function of the constant number of hit-and-runs occurring within a smaller total number of crashes.

Vulnerable Road User Casualties

0

Pedestrians Killed

Prior: 00.0%

0

Cyclists Killed

Prior: 00.0%

1

Motorists Killed

Prior: 0%

1

Pedestrians Injured

Prior: 2-50.0%

1

Cyclists Injured

Prior: 2-50.0%

99

Motorists Injured

Prior: 981.0%

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Mode classified from person records (driver/passenger → motorist; pedestrian; bicyclist → cyclist; in-line skater / unspecified → other)

When Crashes Happen

The temporal patterns of crashes showed some shifts between the two periods. The peak day for crashes moved from Friday (50 crashes) in 2023 to Tuesday (44 crashes) in 2024. However, the peak hour for collisions remained consistent at 4 p.m. in both years, though the number of crashes during that hour decreased from 29 in 2023 to 24 in 2024.

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Crash date field aggregated by weekday

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Crash time field aggregated by hour (0-23)

Crash Severity Breakdown

While total crashes decreased, crash severity saw a notable negative development with the introduction of one fatal crash in 2024, which accounted for 0.4% of all crashes, compared to zero in 2023. The number of crashes resulting in serious injuries remained unchanged at 5 for both years. Crashes involving minor or possible injuries saw a slight decrease in count, from a combined 69 in 2023 to 64 in 2024.

Outcome by Severity (Crash Events)

Fatal1fatal crashes0.4%
Serious Injury5serious injury crashes1.8%
0.0%prior 5
Minor Injury42minor injury crashes15.3%
-4.5%prior 44
Possible Injury22possible injury crashes8%
-12.0%prior 25
No Injury195no injury crashes71.2%
-6.3%prior 208

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · KABCO injury classification scale

Severity Distribution (Crash Events)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Most severe injury per crash record

Top Contributing Factors

The leading contributing factors for crashes in Pembroke remained consistent year-over-year. In both 2023 and 2024, 'Inattention' and 'Failed to yield right of way' were the top two reported driver-related factors, with counts remaining stable at 40 and 41 for 'Inattention' and exactly 34 for 'Failed to yield' in both years. Notably, crashes attributed to 'Followed too closely' decreased by 26.9% in count, from 26 incidents in 2023 to 19 in 2024. Crashes where 'No improper driving' was cited increased slightly in count from 86 to 90.

Officer-Reported Primary Contributing Cause

No improper driving90 (32.8%)4.7%prior 86
Inattention41 (15%)2.5%prior 40
Failed to yield right of way34 (12.4%)0.0%prior 34
Followed too closely19 (6.9%)-26.9%prior 26
Operating vehicle in erratic, reckless, careless, negligent or aggressive manner15 (5.5%)-11.8%prior 17
Failure to keep in proper lane or running off road13 (4.7%)-18.8%prior 16
Driving too fast for conditions10 (3.6%)66.7%prior 6
Distracted7 (2.6%)40.0%prior 5
Visibility obstructed6 (2.2%)-25.0%prior 8
Disregarded traffic signs, signals, road markings6 (2.2%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Officer-reported primary contributory cause per crash

Road & Environmental Conditions

Crash conditions remained largely similar year-over-year, with the majority of incidents in both periods occurring in clear weather on dry roads during daylight hours. The proportion of crashes in clear weather was identical in both 2024 and 2023 at 73.7% of all incidents. Crashes on wet road surfaces were nearly unchanged, with 51 incidents in 2024 compared to 53 in 2023. The share of crashes happening in daylight was high in both years, decreasing slightly from 69.2% in 2023 to 66.4% in 2024.

Weather

Clear202 (74.5%)
-5.2%prior 213
Cloudy26 (9.6%)
23.8%prior 21
Rain22 (8.1%)
-21.4%prior 28
Rain/Cloudy5 (1.8%)
Snow5 (1.8%)
-37.5%prior 8
Clear/Clear4 (1.5%)
Fog, smog, smoke2 (0.7%)
Rain/Snow1 (0.4%)
Sleet, hail (freezing rain or drizzle)1 (0.4%)
Sleet, hail (freezing rain or drizzle)/Rain1 (0.4%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Weather condition at time of crash

Lighting

Daylight182 (66.9%)
-9.0%prior 200
Dark - lighted roadway43 (15.8%)
16.2%prior 37
Dark - roadway not lighted32 (11.8%)
3.2%prior 31
Dusk10 (3.7%)
0.0%prior 10
Dawn4 (1.5%)
Dark - unknown roadway lighting1 (0.4%)
-87.5%prior 8

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Lighting condition field

Road Surface

Dry218 (79.6%)
-3.1%prior 225
Wet51 (18.6%)
-3.8%prior 53
Snow4 (1.5%)
-55.6%prior 9
Other1 (0.4%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Road surface condition field

Vehicles & Demographics

The vehicle makes most frequently involved in crashes remained consistent, with Toyota and Ford leading in both years, although both saw a decrease in total involvement from 2023 to 2024. Notably, the number of Jeeps involved in crashes increased from 39 in 2023 to 51 in 2024. The age distribution of persons involved in crashes showed a general decrease across most age groups, consistent with the overall drop in crash volume, with no single group showing a disproportionate change year-over-year.

Top Vehicle Makes (497 vehicles)

1
TOYOTA66 (13.3%)
-21.4%prior 84
2
FORD61 (12.3%)
-15.3%prior 72
3
JEEP51 (10.3%)
30.8%prior 39
4
CHEVROLET42 (8.5%)
-25.0%prior 56
5
HONDA41 (8.2%)
5.1%prior 39
6
NISSAN28 (5.6%)
-24.3%prior 37
7
GMC24 (4.8%)
14.3%prior 21
8
SUBARU21 (4.2%)
23.5%prior 17
9
BMW15 (3%)
200.0%prior 5
10
HYUNDAI14 (2.8%)
-22.2%prior 18

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Vehicle unit records

27 persons with unknown or unrecorded age excluded from age chart.

Sex Distribution (561 persons with recorded sex)

Male305 (54.4%)
-11.3%prior 344
Female256 (45.6%)
-3.0%prior 264

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Person-level records linked to crash events

Speed Limit Zones

The distribution of crashes across different speed zones was largely unchanged between 2023 and 2024, with the 35 mph zone accounting for the highest number of incidents in both years (95 and 92, respectively). The single fatal crash recorded in 2024 occurred in a 35 mph zone. Crashes in higher speed zones, such as 60 mph, saw a slight decrease from 30 incidents in 2023 to 24 in 2024.

Fatal crashes by zone: 35 mph: 1 of 92 (1.087%)

Source: Massachusetts Crash Data (MassDOT CDV) · Arcgis_yearly Open Data · 2024-01-01 to 2024-12-31 · Posted speed limit at crash location

Data Sources & Methodology

Primary Data Source

All crash data in this report is sourced from Massachusetts Crash Data (MassDOT CDV), accessed programmatically via the Arcgis_yearly Open Data API (SODA). This dataset contains official police-reported motor vehicle traffic crash records maintained by the reporting jurisdiction's law enforcement agency. Records are published to the open data portal by the municipality and are subject to the portal's terms of use.

Data Retrieval

  • Access method: Arcgis_yearly Open Data API (SoQL queries)
  • Data format: Structured JSON via REST API
  • Record types queried: Crash events, person records, and vehicle unit records
  • Date filter applied: 2024-01-01 through 2024-12-31
  • Report generated: June 21, 2026

Data Coverage

  • Reporting period: 2024-01-01 through 2024-12-31 (366 days)
  • Geographic scope: PEMBROKE, MA
  • Total crash records analyzed: 274
  • Total persons involved: 593
  • Total vehicles involved: 497

Analytical Methodology

  • Severity classification: Uses the KABCO injury scale (K=Fatal, A=Incapacitating injury, B=Non-incapacitating injury, C=Possible injury, O=No injury/property damage only), the standard classification in U.S. Model Minimum Uniform Crash Criteria (MMUCC). Severity is assigned per crash event based on the most severe injury in that crash. A single fatal crash (K) may involve multiple fatalities; therefore the "Persons Killed" count in the headline KPIs may differ from the "Fatal" crash count in the severity breakdown.
  • Contributing factors: Reflect the officer-determined primary contributory cause recorded at the time of the crash report. These are preliminary determinations and may not reflect final investigation findings.
  • Hit-and-run classification: Based on the hit-and-run indicator field in the official crash report, as determined by the responding officer at the scene.
  • Temporal analysis: Day-of-week and hour-of-day distributions are computed from the crash date/time timestamp in each record.
  • Demographics: Age and sex distributions are drawn from person-level records linked to each crash event. A single crash may involve multiple persons.
  • Vehicle data: Make information is drawn from vehicle unit records linked to each crash event.
  • AI commentary: Narrative sections are generated by Google Gemini (large language model) based on the structured data. Commentary is descriptive, not predictive, and should not be interpreted as expert opinion.

Limitations & Disclaimers

  • Only crashes reported to and documented by law enforcement are included. Minor incidents, unreported crashes, and near-misses are not captured in this dataset.
  • Data reflects conditions at the time of the initial police report and may be subject to subsequent corrections, reclassifications, or supplements by the reporting agency.
  • Open data portal records may experience a publication lag - recently occurring crashes may not yet appear in the dataset at the time of report generation.
  • AI-generated commentary is produced by a large language model and is intended to highlight patterns in the data. It does not constitute legal, medical, or professional analysis.
  • Percentages are calculated from reported data and are subject to rounding.

Non-Affiliation Disclosure

This report is produced independently by ThatCarHitMe.com (Injuria.ai). It is not affiliated with, endorsed by, or produced in partnership with any law enforcement agency, municipal government, state department of transportation, or the National Highway Traffic Safety Administration (NHTSA). Data is sourced from publicly available government open data portals.

Data License

The underlying crash data is provided under the municipality's Open Data Terms of Use and is made available to the public for unrestricted use. This analysis and report is © 2026 Injuria.ai and may be cited with attribution using the suggested citation below.

Corrections & Feedback

If you believe any data in this report is inaccurate or have questions about our methodology, please contact: data@injuria.ai. We are committed to accuracy and will issue corrections promptly.

Suggested Citation

ThatCarHitMe.com (Injuria.ai). "PEMBROKE, MA Crash Intelligence Report: 2024." Published June 21, 2026. Reporting period: 2024-01-01 to 2024-12-31. Data source: Massachusetts Crash Data (MassDOT CDV), Arcgis_yearly Open Data. Available at: https://thatcarhitme.com/crash-data/massachusetts/pembroke/2024-annual-report

About the Publisher

ThatCarHitMe.com is a crash data intelligence platform developed by Injuria.ai, a legal technology company specializing in traffic safety analytics. We aggregate and analyze publicly available government crash data to produce structured intelligence reports for communities, researchers, journalists, and legal professionals. Our reports combine programmatic data retrieval from official open data portals with AI-assisted narrative analysis.

Questions about this report's data or methodology: data@injuria.ai

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Pembroke, MA Crash Report — 2024 | ThatCarHitMe.com