$42.9M
Illegal Marketing Claims
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Case Details
Pfizer agreed to a settlement with 33 states regarding claims the company practiced illegal marketing strategies for the medications Zyvox and Lyrica. Zyvox was promoted as more effective without research, and Lyrica was promoted for unapproved uses.
Additional Notes
The agreement also ordered Pfizer to not promote its medications off-label or to make claims which cannot be substantiated. The company must also ensure its sales force is adhering to federal marketing regulations after allegations arose of incentive programs persuading doctors to prescribe Pfizer drugs.
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